MULTI MEDIA ARTIST
SK
ART DIRECTION M.A.
Brighton Chilli Shop
The objective is the creation of a new brand design for the Brighton Chilli Shop.
In the focus was the development of a new logo including associated labels and letterings for various products of the shop, which should create a uniform and qualitative appearance of the store as well as of the products.
The different flavors of the products are indicated by a corresponding color scheme. Through the use of various symbols, such as the “scale of spiciness“, the consumer should be able to obtain a better overview of the assortment. The aesthetically appealing, new design increases the attractiveness of the products, promote sales and attract new customers.
Studie project of the University FH Salzburg
MultiMediaArt
Mediadesign / Graphic Design Project
Semester 3 / February 2017
Tags: Print, Brand Design

Brand Design

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