The objective is the creation of a new brand design for the Brighton Chilli Shop.
In the focus was the development of a new logo including associated labels and letterings for various products of the shop, which should create a uniform and qualitative appearance of the store as well as of the products.

The different flavors of the products are indicated by a corresponding color scheme. Through the use of various symbols, such as the “scale of spiciness“, the consumer should be able to obtain a better overview of the assortment. The aesthetically appealing, new design increases the attractiveness of the products, promote sales and attract new customers.